Multi-position baby carriers would have to be the most in demand of all baby carrier products. This is because the carrier can grow with your baby up to their toddler years. Parents feel that the initial outlay is well worth it as their investment can continue to be used for many years. There is strong competition in the multi-positional baby carrier market with the newly released Baby Bjorn One and ErgoBaby 360 carriers the current main players. These two products are by far the most popular in Australia and in our online baby shop.